VladMarchenko
Résumé Let’s talk
Case · Birdies

A whole store on one page

Birdies is a US brand of chewable tablets. I designed its one-page store, with the focus on visuals and brand.

The store, top to bottom

The first three parts answer one question each: how do I order, which flavour, can I trust it?

Problem. A store that has to explain its product and still be fun to scroll.

Flavour colours
  • Blue Razz
  • Cherry
My part
The page structure and every section for desktop and mobile, the flavour colour system, the scroll motion, and the memory game from idea to final design.
Team
Two designers
Year
2025
01 · First screen

The buy box comes first

Size, flavour, price and Add to cart, all before the first scroll.

It sits on the left and the pack on the right: pick a size, pick a flavour, add to cart.

The flavour buttons show the tablet, and the pack changes colour with your pick. The stamp behind the pack turns slowly.

The first screen on a phone
Benefit cards on a phone
02 · Catalogue

Pick by flavour

Each flavour keeps its colour on every card, button and 3D tablet.

I matched each flavour colour to its pack. Each card shows only what you need to choose: flavour, count, price and one button.

A line of brand copy scrolls both ways around a spinning tablet. It marks the break between sections.

The catalogue, one card per flavour
The moving copy line on a phone
The catalogue on a phone
03 · Lab & FAQ

Answers before checkout

An explainer, lab results with a batch certificate, and a FAQ.

First what the product is, then lab results linked to the batch certificate, then the FAQ.

Each lab result is one card with one icon and one line. In the explainer the packs drift at different speeds as you scroll.

Lab results, one claim per card
The explainer on a phone
Lab results on a phone
04 · The game

Match the pairs, get 15% off

A one-minute memory game built into the store.

I designed the game to give people a reason to stay on the page. Ten pairs and no way to lose: everyone who finishes gets the code.

The board shows face up for two seconds, then flips in a wave. A wrong pair stays open long enough to remember. Beat 60 seconds and the card says “Nice moves”.

Want the full story?

I can show the store and the game on a call.

Email me
Next case · 01 / 03Kettering HealthAI search that works out what a patient means
01Concept
the story